Sub Club by RevenueCat

Interviews with the experts behind the biggest apps in the App Store. Hosts David Barnard and Jacob Eiting dive deep to unlock insights, strategies, and stories that you can use to carve out your slice of the 'trillion-dollar App Store opportunity'.

The Subscription Growth Formula: Churn Math, Retention Wins, and Smart Product Bets — Dan Layfield, Subscription Index
Apr 16, 2025 – 53:37
Fueling Growth with AI and Viral Product Features — Ajay Mehta, Portola
Apr 2, 2025 – 56:41
The 2025 State of Subscription Apps Report
Mar 17, 2025 – 49:11
How to Build More Successful Paywalls — Sylvain Gauchet
Mar 14, 2025 – 15:33
How to Optimize User Acquisition Across Major Ad Channels — Shane Ly, AppsFlyer
Mar 13, 2025 – 17:33
How to Maximize Web Subscriptions for Sustainable Growth — Lucas Lovell, Paddle
Mar 12, 2025 – 20:44
How to Unlock Revenue Growth on Google Play — Tammy Taw, Google
Mar 11, 2025 – 16:20
How to Succeed on iOS vs. Android — Matt Rouif, Photoroom
Mar 10, 2025 – 15:23
How to Use Segmentation to Maximize LTV — Greg Stewart, Ladder
Mar 9, 2025 – 17:47
How to Re-Engage Churned Users — Caroline Walthall, Quizlet
Mar 8, 2025 – 17:32
How to Increase Monetization with Targeted Upsells — Brandon Gador, onX Maps
Mar 7, 2025 – 16:12
How to Time Reactivation Campaigns for Maximum Impact — Jackson Shuttleworth, Duolingo
Mar 6, 2025 – 15:53
How to Turn Gamification Into a Retention Powerhouse — Anton Derlyatka, Sweatcoin
Mar 5, 2025 – 51:09
How to Maximize Revenue with Regional Pricing — Dmitry Gurski, Flo
Mar 4, 2025 – 15:56
How to Optimize Trial-to-Paid Conversions — Rachel Chukura, The Weather Company
Mar 3, 2025 – 18:10
The Right (and Wrong) Way to Grow with Google App Campaigns — Ashley Black, Candid Consulting
Feb 19, 2025 – 01:03:01
Level Up Your App Marketing: Measurement, Brand-Building, and Taking Risks — Sherina Khalidi, Deezer
Feb 5, 2025 – 47:57
Bootstrapping a Subscription App to 5M MAU and 2X+ Revenue Growth — Bruno Virlet, Genius Scan
Jan 22, 2025 – 01:03:09
Making Web2App Work: From Basic Landing Pages to Complex Sales Funnels — Nathan Hudson, Perceptycs
Jan 8, 2025 – 01:11:05
Using Subscription App Benchmarks to Make Better Growth Decisions — Phil Carter, Elemental Growth
Dec 23, 2024 – 57:35
Why Most Apps Hit a Revenue Ceiling (and How to Plan for It) — Patrick Falzon, The App Shop
Dec 11, 2024 – 01:13:13
How V1 Sports Doubled Revenue with Bold Bets — Alex Prasad, V1 Sports
Nov 27, 2024 – 01:00:49
How to Go Viral on TikTok (and Profit From It) — Joseph Choi, Viral App Founders
Nov 13, 2024 – 56:18
Building Trust with Users to Drive Revenue and Retention – Ryan Beck, Pray.com
Oct 30, 2024 – 53:52
How to Reduce Churn & Boost Growth with Fast, Empathetic Customer Support — Eli Winderbaum, Captions
Oct 16, 2024 – 48:48
The Subscription App Industry Rebound — Eric Crowley, GP Bullhound
Oct 2, 2024 – 01:00:39
The Advantages of Working On an App You Care About — Christian Selig, Apollo
Sep 18, 2024 – 01:02:22
Marketing Your App More Efficiently with Apple Search Ads — Dilip Reddy, Search Ads Optimization
Sep 4, 2024 – 01:00:19
Understanding When to Use Web2App and How to Do It Well — Thomas Petit, Independent App Consultant
Aug 21, 2024 – 01:06:30
Marketing an Award-Winning Language Learning App through Offline Channels — Steven Meyers, Babbel
Aug 7, 2024 – 26:14
Building an Effective Data Product Strategy — Taylor Wells, News Corp
Jul 24, 2024 – 01:04:55
Growing to $1M MRR with Paywall and Pricing Experiments — Francescu Santoni, Mojo
Jul 10, 2024 – 48:51
From Corporate Web Developer to Full-Time Indie Hacker — Sebastian Röhl, HabitKit
Jun 26, 2024 – 51:03
WWDC 2024: What Subscription Apps Need to Know — David Barnard, Jacob Eiting, & Charlie Chapman, RevenueCat
Jun 17, 2024 – 57:35
Why Duolingo’s Engagement Strategy Won’t Work For Every App — Asya Paloni, Welltory
May 29, 2024 – 50:49
Insider Tips for Building Better, More Profitable Android Apps — Sarah Karam, Google
May 20, 2024 – 52:27
Optimizing your Keywords and Monetization ― Part 2 with Ramit Arora, Microsoft
May 15, 2024 – 21:28
Operating Like a Start-up inside the World’s Biggest Company — Ramit Arora, Microsoft
May 1, 2024 – 30:32
Learning and Profiting from Black Swan Events — Val Agostino, Monarch Money
Apr 17, 2024 – 45:57
Scaling Your Subscription App with Meta Ads – Marcus Burke, Independent Consultant
Apr 3, 2024 – 01:01:42
Lessons from a Lackluster Launch — David Barnard, Weather Up
Mar 20, 2024 – 01:02:23
The Future of Subscription Apps (Why We’re So Excited For 2024)
Mar 11, 2024 – 42:53
Building a Content Marketing Flywheel — Fares Ksebati, MySwimPro
Feb 21, 2024 – 53:31
Apple’s Response to the EU’s DMA: What Developers Need to Know
Jan 29, 2024 – 01:07:36
How to Succeed with Freemium and Hybrid Monetization — Paul Ganev, Surfline
Jan 24, 2024 – 43:19
Lessons from 121 A/B Tests - Kenneth Schlenker, Opal
Jan 10, 2024 – 47:16
How to Pitch Your App to the Press – Matthew Panzarino, Formerly TechCrunch
Dec 27, 2023 – 56:21
The Subscription Value Loop: A Formula for Growth – Phil Carter, Elemental Growth
Dec 13, 2023 – 01:28:04
How Ladder Cracked TikTok and Grew 500% — Greg Stewart, Ladder
Nov 29, 2023 – 01:16:49
Navigating App Growth Through Strategic Partnerships and Media Wins — Adam Allore, Wavve Boating
Nov 15, 2023 – 40:50

Recent Reviews

Akzid3nz

Awesome content

I’m just building my first app and the information is super helpful and gives me ideas for the future of my app.
coffeecrafts

Awesome insights

Love the content, really helpful for anyone building subscription apps! More like the latest episode please
mvelasco07

Highly recommend!

Sub Club has quickly become a favorite in my feed! I'm consistently impressed by the engaging conversations, insightful content, and actionable ideas. I truly learn something every time I listen!
djacobsen1792

Super insightful for indie devs!

Great guests, stories, and insights are shared.
Folded-Code

Very good

Good production quality and great insights. You get to see the ways the best operate.
Mistaboogy444

Great podcast

Love the topic, great hosting team, great insightful guests
goalkeeper32

So much value

Game-changer for all app startup founders
Ben Noland

Love this show!

I’ve listened to every episode and feel more equipped to succeed as an indie app developer from the content.
Promise man

Pods with guests like Thomas Petit are pure gem

You guys should ask for 5-star review more often, your content is fire
charliethecharlestonchew

Learning so much about subscription apps from this!

I love this podcast. I’ve been teaching myself iOS programming the last year, and this podcast has given me so many interesting things to think about. Jacob and David are really knowledgeable about this industry, and they have brought on a pretty wide variety of guests. Thanks for putting this on guys!
simmenfl

Great for app developers

Great to have a dedicated podcast about consumer subscriptions!
@VGmoka

Great podcast!

Just listened to the first episode. This is quality stuff.
midmarky

Great Podcast by Two Beatiful Hosts

Not the kind of beauty you can see, but an ephemeral, spiritual beauty that makes this podcast a must listen on my daily cosmic commutes. The passion. The poise. It's all here.