Welcome to the Audience Growth Podcast. I'm Niki Hutchison, a business and marketing expert and passionate supporter of female founders. I work with clients large and small to help them understand how to use marketing to grow their audience because a bigger audience means bigger sales. Learning how to market your business really is the difference between success and failure. By listening to the Audience Growth Podcast, you will learn how to grow your audience, a community of people interested in what you do and how to turn them from browsers into buyers, from followers into customers. I also invite very special guests onto the show so that you can learn from their experiences growing brands, businesses and audiences too. I've grown both of my businesses using predominantly organic marketing, that's marketing that costs nothing or very little. Getting your organic marketing right is crucial, before you spend any money on ads. Organic marketing is the perfect way to grow an engaged audience around your business and as a listener of the Audience Growth Podcast, you're going to learn how to do it.