Women in B2B Marketing

7
Marketing #157

Women in B2B Marketing is a weekly podcast dedicated to motivating marketers at all levels in their careers through real-life stories of victory and defeat, challenge and triumph. Our goal is to inspire listeners to achieve more, strive for success, and feel a sense of understanding and community.This is a place where CMOs, VPs of Marketing, and all strong women B2B marketing leaders discuss their top tactics, strategies, and tips for building teams, leveraging trends, and ultimately rocking their marketing careers - however that looks to them. Leading marketing teams everywhere from fortune 500s to startups and challenger brands, these women share their stories of rising to the top - and how they overcame any obstacles that came their way.Made by and for women, insightful for all.Podcast Host: Jane Serra, 17+ years in B2B marketing across all industries from SaaS to Marketing Agencies and International Outsourcing.LinkedIn: https://www.linkedin.com/in/janeserra/Instagram: https://www.instagram.com/womeninb2bmarketing/ Twitter: https://twitter.com/womeninb2bmktg

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Recent Episodes
  • 107: Oops, We Did it Again: Marketing F*ckups and Fixes - live panel discussion with Kacie Jenkins (SVP Marketing, Sendoso) and Trinity Nguyen (CMO, UserGems)
    Jun 4, 2025 – 56:38
  • 106: The 3Fs of Managing Up: How to Work with Leaders, Consultants, and Teams - with Leanna Adeola, VP Marketing & Chief Brand Strategist at Black Onyx Management, Inc.
    May 28, 2025 – 44:20
  • 105: The Playbook for Your First 90 Days as a Marketing Leader - with Leela Gill, Full-Stack B2B CMO | REPLAY EP 04
    May 21, 2025 – 33:55
  • 104: The Secret to B2B Messaging that Lands: Tap into Their Ego, Not Yours - with Rissy La Touche, Founder at Dimple Studio
    May 14, 2025 – 44:12
  • 103: Forget Best Practices. Test Your Way to What Actually Works. - with Brandi Starr, COO at Tegrita
    Mar 26, 2025 – 47:04
  • 102: Video Killed the White Paper Star: Creating Relatable Content in B2B - with Kristina Keene, Director of Brand and Content at Flip
    Mar 19, 2025 – 43:52
  • 101: Trust the Vibe: Navigating Marketing Careers with Intuition & Impact - with Amrita Mathur, Marketing & Growth Consultant at Marketing Moonshots
    Mar 12, 2025 – 45:19
  • 100: Cheers to 100! A Celebration, Lessons Learned, and What’s Next - with ME! Jane Serra, VP Growth Marketing at Daxtra and Creator of WIB2BM
    Mar 5, 2025 – 33:40
  • 99: People Are the Media: How Influence is Reshaping B2B Marketing - with Shama Hyder, Founder & CEO of Zen Media | REPLAY EP 27
    Feb 19, 2025 – 47:34
  • 98: From Self-Doubt to Success: Lessons from a Solopreneur's Journey - with Lashay Lewis, Founder of Authority Plug (and BOFU Content Marketing Expert)
    Feb 12, 2025 – 45:38
  • 97: Lean Into the Scary: Data, Growth, and Saying Yes in Marketing - with Saima Rashid, SVP Marketing & Revenue Analytics at 6sense
    Feb 5, 2025 – 45:09
  • 96: Is Your Account Based Marketing Strategy Driving Revenue or Just Filling the Pipeline? - with Kristina Jaramillo, President at Personal ABM
    Jan 29, 2025 – 44:09
  • 95: Beyond the 80/20 Rule: The 4 Level Hierarchy to Linkedin Content - with Erica Schneider, Founder of Cut the Fluff
    Jan 22, 2025 – 45:13
  • 94: Signals, Strategies, and Success: How to Leverage AI for Better Outbound Performance - with Trinity Nguyen, CMO at UserGems
    Jan 15, 2025 – 45:10
  • 93: Break Through the Noise with a Good Story (Here's How) - with Gina Rau, Global Head of PR and Communications at 6sense
    Jan 8, 2025 – 39:34
  • 92: Be So Damn Good, You're Undeniable - with Tenisha Griggs, Founder & CEO, 37X Digital Marketing Agency
    Dec 18, 2024 – 41:24
  • 91: Mindshare Marketing: How to Keep Your Brand Top-of-Mind in a Crowded Market - with Kelly Cheng, VP of Marketing at Goldcast
    Dec 11, 2024 – 41:44
  • 90: The Massacre of Marketing: Challenges Facing Modern CMOs - with Emma Clayton, The Mary Poppins for Marketing Functions
    Dec 4, 2024 – 43:41
  • 89: B2B Marketers: Experts at Scaling the Fundamental Truths of Human Nature - with Naomi Nuta, Vice President Marketing at AptEdge
    Nov 27, 2024 – 37:01
  • 88: Cultivating Community: The Heart of Effective ABM Strategies - with Corrina Owens, Fractional ABM and GTM Advisor | REPLAY EP 08
    Nov 20, 2024 – 49:29
  • 87: The Human Element in GTM Operations: Balancing Data and Team Communication - with Michelle Kim, Senior Director, Sales & Customer Success Operations at Culture Amp | REPLAY EP 07
    Nov 13, 2024 – 48:48
  • 86: **2024 U.S. Election Roundtable** Leading Our Teams Through an Emotional Election Week - with 5 Special Guests and GTM Leaders
    Nov 6, 2024 – 37:57
  • 85: Community-Driven Success: How Female Founders Thrive Together - with Marion Siboni, Founder & CEO at La Creme de la STEM
    Oct 30, 2024 – 43:42
  • 84: The Orchestration Behind True Sales and Marketing Alignment - with Trinity Nguyen, CMO at UserGems | REPLAY EP 03
    Oct 23, 2024 – 46:51
  • 83: Leveraging AI to Elevate Marketing’s Strategic Value - with Liza Adams, AI Advisor & Fractional CMO at GrowthPath Partners
    Oct 16, 2024 – 48:56
  • 82: Employee Value Propositions: the Link Between Engaged Employees and Growth - with Kerry Penny, SVP Global Head of Marketing and Employee Value Proposition at Kin + Carta
    Oct 9, 2024 – 40:52
  • 81: GTM Transformation with Alignment, Multi-touch Attribution, and Heart - with Kacie Jenkins, SVP Marketing at Sendoso
    Oct 2, 2024 – 53:17
  • 80: The Best Framework for Marketing Efficiency: Streamline, Systematize, Automate, Outsource - with Sarah Noel Block, Marketing Consultant at Tiny Marketing
    Sep 25, 2024 – 40:25
  • 79: The 3D Approach to Marketing (and Life): Define, Design, and Deploy - with Cat Valyi, CMO at Healthcare B2B Pros
    Sep 18, 2024 – 54:32
  • 78: Community-Market-Fit & The Importance of Flexibility for B2B Leaders - with Noosh Baratpour, Co-Founder and CMO at Formaloo
    Sep 11, 2024 – 38:50
  • 77: Lessons on Email Marketing, Self-Investment, and Cultivating Your Own Career - with Jen Capstraw, Fractional Evangelist at Idea Empire | REPLAY EP 06
    Sep 4, 2024 – 01:01:43
  • 76: The Golden Triangle: Product Marketing, Brand, and Demand - with Surbhi Agarwal, CMO at Applied Intuition
    Aug 28, 2024 – 46:56
  • 75: Lessons in Performance Branding and Team Dynamics - with Gwen Lafage, VP Marketing, Global Brand and Content at Sinch
    Aug 21, 2024 – 46:15
  • 74: How Well Do We Really Know Our Ideal Customer Profile (ICP)? - with Talya Heller, Competitive Positioning Advisor and Founder at Down to a T
    Aug 14, 2024 – 42:57
  • 73: CPG or B2B: Customer Obsession Reigns - with Irem Isik, Head of Marketing at Storyly
    Aug 7, 2024 – 48:58
  • 72: Understanding Your Buyer Journeys to Transform Your B2B Marketing Strategy - with Tas Bober, B2B SaaS Digital Marketing Advisor & Founder at Delphinium Solutions
    Jul 31, 2024 – 01:00:01
  • 71: The Power of Word-of-Mouth: Fostering Trust in B2B Marketing - with Natalie Marcotullio, Head of Growth and Operations at Navattic
    Jul 24, 2024 – 46:19
  • 70: Creating Meaningful Connections through Content (that Converts) - with Chelsea Castle, Head of Content at Close
    Jul 17, 2024 – 48:03
  • 69: Measuring, Tracking, and Finance-Minded Marketing - with Margot Kashuba Lee, CMO at Belkins
    Jul 10, 2024 – 38:00
  • 68: Email Deliverability: Why it Matters and How to Improve it for B2B Sales and Marketing - with Maggie Blume, Deliverability Consultant at The Luster Group
    Jul 3, 2024 – 44:18
  • 67: Leading Marketing Transformation and Building Your Own Blueprints - with Catherine Solazzo, Chief Marketing Officer at Syntax
    Jun 26, 2024 – 47:22
  • 66: Tactical Ways to Leverage AI for B2B Marketing - with Alessandra Colaci, AI Consultant and Founder of Humans + AI
    Jun 19, 2024 – 47:02
  • 65: 2024 B2B Buying Report: It's All About Brand Awareness, Trust, and Transparency - with Allyson Havener, SVP of Marketing and Community at TrustRadius
    Jun 12, 2024 – 45:23
  • 64: Creating Your Portfolio Career, Layer by Layer - with Brianna Doe, Founder & CEO at Verbatim
    Jun 5, 2024 – 45:29
  • 63: Building a Strong Relationship with Sales: Communication, Collaboration, and Feedback - with Tara Robertson, Head of Demand Generation at Chili Piper
    May 29, 2024 – 43:08
  • 62: Exploring Generational Attitudes and Challenges for Women in Leadership: A Deep Dive into the 'Balancing the Boardroom' Report - with Nycole Walsh, Senior Manager, Digital RevOps at Kickstand and Melissa Moody, Co-Founder of Wednesday Women
    May 22, 2024 – 41:23
  • 61: The Path to CMO: Networking & Building Meaningful Connections - with Sydney Sloan, CMO at Drata
    May 15, 2024 – 42:39
  • 60: RT 1 - Introducing WIB2BM Roundtables: Is Marketing seen as a "pink collar" job?
    May 10, 2024 – 35:54
  • 59: Crafting a Winning Owned Media Strategy: BTS of The Compete Network - with Katie Berg, VP Marketing at Klue
    May 8, 2024 – 51:49
  • 58: How Can Partnerships Drive Sales and Marketing Strategies in B2B? - with Jamie Tharp, Digital Access Program Director at UPS
    May 1, 2024 – 45:33
Recent Reviews
  • lydiarose1122
    Insightful + Authentic
    Really loving this podcast featuring incredibly smart and joyful women leaders. Jane is an amazing host whose empathy and authenticity shines. Definitely recommend!!
  • michelle_tk
    Fun, honest, insightful convos w/rad marketers!
    Really enjoying this podcast! As a lady marketer, the content is super relevant. Feels like I’m just hanging out with a group of incredible b2b marketers, honestly sharing all their challenges and insights 😊
  • NARunnerMom
    Round table- “pink collar” jobs
    What a powerful episode! I appreciated hearing different perspectives about C-suite roles and the percentages held by males vs females. As women leaders, we need to be assertive and supportive of each other, so we shatter long-held “standards” in the workplace. If you need to hear empowering stories from leaders (in this case, marketing) this is the podcast you need!
  • Ab2bBrandMarketer
    Smart podcast with smart guests!
    Finally a podcast shining light on amazingly talented female b2b marketers! Great show where we can all learn a little more about b2b marketing, episode after episode!
  • CQA2
    Messy Middle episode is pure gold
    Loving this podcast. Great host, smarty guests.
  • Tara amc
    Fantastic!!
    So glad i discovered this show, really helpful topics and content. Love it!!
  • CourtEder
    Useful points of view and learnings
    The marketers are well selected and the topics well curated. I’m a marketing leader with 15+ years experience and this show still teaches me new things.
Disclaimer: The podcast and artwork on this page are property of the podcast owner, and not endorsed by UP.audio.