This Can't Be That Hard

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You love photography, but running a business? That's a different story. If you've ever thrown up your hands trying to figure it out yourself and said "This CAN'T be that hard!!!" you've come to the right place. Host Annemie Tonken's secret superpower is cutting through the confusion to give you actionable, step-by-step strategies and systems that will help you build a business that reflects your values, serves your needs, and thrills your clients. Tune in to find out why thousands of photographers around the world love Annemie's simple, you-can-do-this approach to everything from pricing to marketing to customer service... and so much more! Whether you're still just dreaming of starting a photography business or have years of experience under your belt, you'll find ideas and inspiration every week to help you run a profitable, sustainable business you love.

Recent Episodes

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Recent Reviews

CelesteL29

Finally!!

Finally found a podcast about photography business that is relatable, up front, and easy to digest/implement. I'm just listening to as many as quickly as I can. It feels like listening to a friend who is actually interested in your success. And it's awesome to see her implement all the tools she's teaching on her own website and marketing. I would recommend this podcast for anyone who wants to make their photography business more manageable, profitable, and enjoyable.
Liddyiowa

No better way to upskill and upgrade your business

I could go back and list all the ways my business has improved from listening to TCBTH, but it would take a few days to write and your eyes would get tired reading it. 😀😝 Because—and I’m not blowing smoke— there is SO MUCH amazing information in this podcast. She’s entertaining and full of expertise on systems and process and marketing and so much more. Annemie knows what makes a good podcast—great audio quality, great vocal quality, an on-topic interview that doesn’t go on random tangents, and she gets to the meat of the topic quickly (or, if the point is not able to be made quickly, she gets there with clarity). I hate podcasts that are full of idle chitchat and this has none of that useless fluff. Five stars all the way.
GinaMarieRodriguez/GMR

The Best!

I love, love, love Annemie. Always amazing advice
alisonbellphotog

Calming

I’ve listened to Annemie for years now and consistently find her shows to helpful, motivating, but equally calming. I don’t finish an episode overwhelmed or drowning (maybe its her calming voice?)… but with ideas, motivation and food for thought. Every episode has a small action item I can take away OR feel accomplished that I’m already doing. That says a lot for 12 years in business! Thank you!
Rachealmorrison

Gaining so much knowledge!

I have only watched the first 30in episodes so far and I already have a binder full of notes and resources! So so SO much great information and knowledge that is shared on this podcast! I look forward to listening to them ALL!!! ♥️
alexandragrace7

So much value

Everytime I take a course or listen to a podcast from Annemie, I’m blown away by how much value she packs in without all the fluffy fanfare. She has given me so much confidence on the business side which helps me continue to make the art that I love. I highly recommend everything Annemie does - her teaching style is a magical balance of encouraging and pragmatic.
Origin Photo - Regina Miller

Love it!

I am loving this podcast!
firthofforth

The helpful advice I needed!

Listening to this podcast, has given me confidence in my ability to run a business. Just hearing from Annemie’s experiences (and the experiences of her guests) lets me know that achievement comes from knowing my worth, and implementing a business model (with Annemie’s guidance) that has kept me on track —emotionally and fiscally.
Kimberlygphotography

An incredibly helpful business focused podcast for photographers

Annemie is truly one of the gems in the photography podcast world! Her weekly podcast has made such a difference in my business- how I approach my clients, how I plan for the future, my overall goals from a financial standpoint and how I find new avenues of growth and development both personally and professionaly. She encourages her guests to talk about THEIR methods and avenues to success- what works for them and how they’ve found ways to be successful and profitable. It’s always so helpful to hear a variety of strategies to ultimately hone in on what works best for your business and Annemie provides that and so much more in her podcast. I look forward to Tuesdays when I know I’ll have a new podcast to listen to and I can’t thank her enough for all she does to help, encourage and cheer on our community of photographers.
Beccalue

Great for all levels of photography

This is seriously one of the best photography podcasts! I know a lot of things, but I always learn something new from each episode. Annemie thinks about things from new angles so even advanced photographers get something out of it.
kcry100

Meh

The photographer seems lovely but I am disappointed to find the podcast is mostly about selling her services. I get it. Podcasts are a good advertising tool but not super helpful if you are looking for real ways to improve a business.
Laurie BB

Smart, practical and inspiring

Once I found Animees podcast I was hooked - I love the content and my business has grown because of it
loveoneanother

So much inspiration!

I found Annemie through another podcast where she was the guest, and as soon as I listened to her first episode, I was hooked. I love everything about this podcast. Annemie provides excellent, useful, and practical information, hosts knowledgeable guests, and fosters a wonderfully healthy and unpretentious philosophy about photography and business, and the audio and editing are professional and non-distracting. I listen while editing, and every episode inspires me to grow, learn new things, and explore possibilities. I’m grateful for Annemie and this podcast! Such a treat!
EevieV

Worth every minute!

Annemie is my go-to person for all things business. Her podcast is refreshingly honest and every episode inspires me to level up my business. This podcast needs to be on your subscribe list!
alycehardeejohnson

My favorite business podcast

This show is such an incredible resource! Annemie shares so much valuable info and advice for growing a sustainable photo business.
Tavia Redburn

Each episode is basically a mini training for photographers!

This podcast is incredible for photographers at any stage in business! Annemie has an incredible way of communicating that makes confusing topics easy to understand. If you want to learn about sales, marketing and growing your photography business - this show is a must!!
LMPhotography

Love it!

Recently discovered (from your interview on The Portrait Podcast) and I look forward to listening to every episode!
ritagaoo1

Great!

Great topics! And she is really easy to listen to.
SAHM31

Consistent, thoughtful, and helpful episodes

I love business podcasts that keep it short and to the point but that are also packed full of helpful info. Annemie has a natural ability to foster meaningful conversations with her guests while also providing rich content that is consistently helpful. Each episode is spot on with a topic that helps me in my business, it’s easy to listen to, and there isn’t any fluff — a 15 min episode will linger in my head for days after. Always excited to listen!
Anüt

Thank you, Annemie!

You gave made photography fun again!
@kimstewinspired

Great biz strategies for Photogs

Love how Annemie and her guests share great strategies to help photogs grow their businesses in ways that are doable for all! Kim & @thepodwizegroup
PE Vestal

Do yourself a favor and download all the episodes!!!

This is by far one of the best podcasts about photography, business, and marketing that I’ve come across. Not only does Annemie share stories that inspire me, she also keeps things real and practical. There are gems in every episode that you can take action on right away. So, so glad that I came across this one!
acitydweller

Packed full of good info

Great information on running a Successful business. Appreciate how practical the applications are.
GabrielaZinn

Not just for photographers

I am not a photographer, but I have my own business and I have listened to almost all of the podcast’s episodes. The information shared is so valuable and you can totally apply it to any small business out there. You can tell Annemie loves helping others how to build and grow their business. She is such a fountain of knowledge and she shares that knowledge in such a professional, entertaining, and simple way, you feel empowered and encouraged every time after listening. Maybe I need to switch professions and consider becoming a photographer? :)
abideandrestore

So much value in this podcast

I have listened to almost every podcast Anniemae has put out there. She is very gifted in teaching and you can tell she has a heart for teaching other photographers how to run successful businesses. The content is SO valuable! I highly recommend this podcast for photographers looking to grow their businesses!
Chocolate Lab Therapy

My FAVORITE podcast!

Annemie’s professional, calm, informative way always leaves me feeling encouraged and empowered. Definitely the best photography business podcast out there! I frequently wake up on Tuesdays looking forward to the latest episode.
melissaarlena

Inspiring and Life Changing!!!

If you are a photographer or small business owner you need to tune in! Annemie finds the best guests that help you move your business forward. I love her mix of practical tips and motivational episodes. Sometimes I have to wait to listen because I know I’m going to want to implement what I just heard and I don’t have time yet :).
Sashleyt

One of my top photography podcasts I listen to!

Annemie does such a great job with each week’s topic and really gears the discussions towards building and adding to your photography business foundation. Where I’m at in my photography career, I don’t want to hear so much about what inspires another photographer creatively, but how they run their business in a profitable way. So glad I found this podcast and This Can’t Be That Hard!
Hannah @ Little Bug Photo

The best photography podcast today

Honestly I could go on and on about how Annemie’s wisdom and thoughtful delivery gives me weekly encouragement and food for thought in her podcasts. I look forward to it every single week! I’ve listened to other photography podcasts and have been turned off by unsound financial advice or philosophies that don’t align with how I want to run my business, but This Can’t Be That Hard is really grounded in the principles of profitability and running a sustainable business. Can’t say enough positive things!
Riley-Maclean

My absolute favorite photography business podcast

This show is packed with insightful and sometimes unexpected advice and stories about the photography business. I always have ideas after listening to episodes.
SEE Studio Photography

Pure gold

I discovered this podcast in January of 2021 and spent all of last year devouring each episode and following much of the advice given by Annemie and her guests. It was perfect timing as I was transitioning from a side-gig/hobby to full fledged business. Annemie gave me the confidence to move forward with tasks that had seemed so daunting, and also to charge prices that will keep my business sustainable. I LOVE her manageable approach and her focus on family photography, which is hard to find in the sea of wedding photography podcasts out there. This is one I look forward to each week and am happy to continue learning from her! Thanks Annemie!!
Kelly Anderson Photography

Brilliant business advice for photographers of any stage

I am just starting my business as a second career and so thankful I came across Annemie and her podcast and the Simple Sales Blueprint early. I have binged a huge chuck of episodes and am learning so much about how to be set up to be sustainable and profitable from the get go. I’m frequently listening to these on walks or in the car and nodding my head at the brilliant and useful business advice. Absolutely worthwhile no matter how many years or decades (or minutes!) that you’ve been in business.
dec2484

Practical Business Advice for Photographers

This podcast is my absolute favorite for photography business advice. I never walk away without a list of ideas or to-do items. Annemie has an analytical approach to a creative business that I really appreciate. Her advice is grounded in experience, data, and fact. Definitely give this a listen if you want to make money in your photography business without sacrificing your sanity.
oconn8

A go-to podcast for photographers!

I love listening in every week to Anneme’s bite-sized business info that always gets me thinking. It’s true that I nerd out about productivity and business tips, but her down-to-earth suggestions and guests make learning about this side of photography as entertaining as it is practical.
*nicole0304h*

GOLD 🥇

This podcast is everything you need and more to ensure you are running a profitable photography business. I tell everyone that is starting out to listen. I have gained so much confidence, nuggets of information and all-around vision for my business from Annemie. Thank you SO MUCH for creating this platform of knowledge. I was hooked within a minute into the first podcast a little over a month ago—and have almost listened to every episode.
APSFCA

Excellent Resource for Photographers

Annemie addresses so many issues that I’ve had in my photography business and provides a fresh, clear perspective and actionable solutions. I’m super grateful to have found this podcast and I’ll continue to listen and use it as a resource for information. Thank you, Annemie!
Lenafromridgewood

Great all around!

I've met Annemie at one of the The Family narratives retreats and right away she won me over with her easy going personality and keen business sense. So when I've heard about this podcast I knew that I wanted to give it a try. And I am glad I did - each episode is entertaining and very educational. I've been in business for over 12 years and I still learn something from each episode. I listen to them when I walk my dog in the mornings, when I edit photos, when I cook dinner. So do yourself a favor and subscribe - you are welcome !;)
Snouthouse

Upbeat, Smart

I’ve just discovered Annemie and grateful that I stumbled upon her podcast! With so much information out there, she actually teaches you relative, easy to understand and implement, thoughtful advice with running your photography business. It’s not a sales pitch but ACTUAL information you can use. I now will be looking forward to Tuesdays!
MaryBethMiller Photo

Perfectly Short and informative

I love this podcast because they are short yet full of good info! I can rarely find the time to get through long podcasts so I like that these are only 15 minutes. I look forward to a new one each week. I always recommend her podcast to my fellow photographers as well as the This Can’t be That Hard Facebook group and the Simple Sales Blueprint Course!
mandow

Simple, relatable, and SMART

Annemie has a way of distilling down to the simplest denominator. I finish each episode thinking, “ok, I can do that.” It’s much appreciated!
Neverland Nook

Smart and Well Thought Out

I love Annemie’s podcast. It is super helpful, progressive in all the right ways, and she knows her “stuff”. I recommend her podcast and Simple Sales course to all my other photog friends. Thank you Annemie.
bettyclicker

Whip-smart and practical

Annemie is a whip-smart podcast host who graciously shares all the advice she learned over the years about running a sustainable, profitable business. If you’re a photographer looking for super actionable strategies - look no further. This podcast has huge bang for your buck. She’s an open book and an incredible resource!
Kristen Dyer

To the point in a short amount of time.

I am so happy to have found this podcast! I love how she is so passionate about helping others and giving all the advice she can give to other photographers. Each episode is full of helpful ways to help grow your business or think in a new way. I enjoy that she gets to the point right away. Highly recommend listening!
Jiveturkeytime

Fun, Approachable, Awesome people making good art.

There is a little bit for every aspiring photographer in these chats. I love how everyone is so open to sharing knowledge and genuinely caring to build each other up! I always end feeling POSITIVE and thankful I took the time to listen.
jmudukes11

My top favorite photo related podcast!

As a busy mama, I rarely have time to listen to podcasts. But when I get a few minutes in the car, this is the first podcast I pull up. Every episode packs a punch, so I know I’ll be learning even in the little time I have! I love Anemie’s approach and the topics she covers. As a seasoned photographer, it’s hard to find education without the fluff!
Katie Popoff

So valuable!

This podcast has helped me piece together all of the necessary parts as I prepare to launch my photography business. Thank you so much, Annemie, for sharing your brilliant photo-business knowledge!
Shwa311

A must for photographers

In this podcast, Annemie communicates easy and effective ways to grow your photography business that you can implement right away. Listening to her podcast is invaluable! She is a genuinely good person, looking to help others by sharing what’s worked for her. Highly recommended!
c1ndyloudee

Political?

I really enjoyed this podcast and found the advice sound and helpful. I turned on the latest episode today and inside of focusing on photography, heard a political opinion. If I want to hear political views, I would listen to that type of podcast. This has turned me off from listening again and I will be unsubscribing. I’m so disappointed that was shared in this podcast.
Rebecca Ariel

Invaluable, and not just for photographers!

I am so glad I found Annemie’s podcast and resources. There are a lot of podcasts out there, but something about Annemie’s makes it easy and pleasurable to listen to and understand. Her style is down to earth and light hearted, and each episode makes me feel like we’re having a mentoring conversation over coffee. She’s so personable and makes me feel like I can actually do this thing I’m trying to do— finally start a photography business and see if I can support myself doing it. I’ve also recommended this to friends starting other businesses, because a lot of Annemie’s advice is relevant to other fields as well. Thanks Annemie!
Amelya Jayne

I wish I found you earlier!

I found Annemie through my gallery platform Pic-Time and was shocked to find out that she lives in my town in NC! I thought she was Swedish. Lol seriously. Although, I know a lot about the industry, I have struggled being a solo act and not having the capital to scale my business. I now have a clearer vision for what I want my business to look like and my goals have drastically changed. But I still - even after 11 years - lack the structure & “ blueprint “ to achieve my goals. When I saw that Annemie teamed up with Pic-Time to teach the business side of photography, I leaned in because no one was doing that! I am so grateful to find Annemie. She is so generous with all the insights she shares. The podcast is amazing. Definitely go deeper and look into her Simple Sales Blueprint course. I wish I had it 11 years ago!

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